Bella Luna strives to embrace an inclusive and authentic vision by celebrating, respecting, and valuing all members regardless of race, age, culture, ability, ethnicity or nationality, gender identity and expression, sexual orientation, marital status, religious affiliation, and socioeconomic status. Bella Luna acknowledges the biases, prejudices, behaviors and societal structures that favor or harm individuals and peoples and it is our mission to continue to learn and educate ourselves and others to ensure that all people feel welcome, valued, and respected.
With this, we take a strong stance against Cultural Appropriation, Racism, and Heteronormativity.
Cultural Appropriation is defined as; the adoption of elements of one culture by members of another culture. This can be controversial when members of a dominant culture appropriate from disadvantaged minority cultures. Cultural appropriation is harmful and a violation of the collective intellectual property rights of the originating, minority cultures, notably indigenous cultures and those living under colonial rule. Celebration of all cultures is very important to Bella Luna, with that being said, we will not produce, to the best of our knowledge, appropriating items and inherently profit off elements of a minority culture.
Racism will not be tolerated whatsoever, whether by being directly or indirectly depicted on Bella Luna products or within the Bella Luna community.
Heteronormativity is the belief that heterosexuality is the norm, default, only acceptable sexual orientation. Bella Luna will not tolerate the propagation of Heteronormativity on our products, or within our Community.
We continue to work to ensure that we do not produce products that go against our mission and to ensure that our community has a zero tolerance policy for disrespect and shaming.
As always, we welcome any feedback as to how to better be allies to all.